By joining together with Virgin America, AirAsia can capitalize on this existing high human traffic flow going to America.
The vertical axis illustrates the price range while the horizontal axis represents the service quality. AirAsia has expanded its routes to different countries all around the world including Indonesia, China, Singapore and the Philippines.
Weaknesses The organisation has outsourced its maintenance and repairing facility as it does not possess in such facilities. Fernandes proceeded to engineer a notable and significant turnaround, turning an Air Asia a profit in and establishing new routes from its hub in Kuala Lumpur International Airport rapidly.
With this, management can perform corrective action and step and thus, it could lower the unnecessary cost incurred in the operation. Consumers with low usage rates are mostly from the low-income category who can only afford to travel at most twice a year depending on the destination.
However, this has not dampened but instead increased the frequency of consumers to travel domestically or internationally on LCCs Airline Passenger Traffic — Malaysia, ; Airline Passenger Traffic — Asia Pacific,