In the early s, rock music began to be written using local languages, with bands like the Juan Dela Cruz Band being among the first popular bands to do so. The Philippine Madrigal Singers originally the University of the Philippines Madrigal Singers is one of the most famous choral groups not only in the Philippines, but also worldwide.
While some some Filipino styles, such as Philippine gong music, retain distinct Asian origins, many traditional Philippine styles either originated during the Spanish period or became popular during Spanish rule by blending local traditions with Spanish melodies and rhythms.
A song we sing in class, Jocelynang Baliwagis one of the best-known of this genre. One would think that the prevalence of music in the age of content creation will cultivate a heightened appreciation for the medium and its makers.
Sophisticated algorithms, however, do little to bridle the immense power these platforms have over the global music industry.
Filipino popular music parallels global super-pop trends, especially those in other Asian nations; MTV-style music videos have long been popular, showcasing Asian pop on on channels like MTV Philippines, Channel V Philippines and MYXwhich are as likely to feature gossip about international artists as they are to actually play music videos from the Philippines.
Modern Philippine musicians reach well beyond Spain for their influences, eager to become part of all prevailing global trends.
In the case of YouTube, major record labels have the nifty feature of having their intellectual property protected by content ID algorithms that allow them to monetize user-generated content that use their music.
Asin also broke into the music scene at the same period, and were popular.